RAPADEMICS® began as an idea to utilize the appeal and popularity of Rap Music and Hip Hop culture to educate and make a positive impact on the lives of youth. There is no denying that kids listen to Rap Music. In the past 20 years this art form has influenced millions of youngsters world wide and is the catalyst for a multi-billion dollar industry.

RAPADEMICS® (RAP + ACADEMICS) uses songs with catchy melodies and tight Hip Hop beats to teach educational fundamentals. Despite its popularity and the success of Old School Rap acts such as LL Cool J, Kurtis Blow, and Run-DMC, critics argued hip-hop music would be just another fad. Roughly 25 years later, it has become more than a music genre. It's a culture that is embraced by youth worldwide. It's no longer a black thing; whites purchase roughly 60% of hip-hop records.

What makes RAPADEMICS® so unique and effective:
1) RAPADEMICS® uses real Hip Hop music and popular culture to draw kids and hold their attention while infusing positive values and teaching educational principles.
2) In addition to teaching core components of early childhood curriculum, the products also emphasize self-worth, high expectations, morals and values, personal responsibility, a healthy drug-free lifestyle, self respect and respect for others".
3) More importantly RAPADEMICS® teaches these valuable lessons in a language that the youth of today can enjoy and relate to.
4) RAPADEMICS® also utilizes a core group of graffiti-style animated characters called The Shortie Crew. Through their interaction in true-to-life situations, the Shortie Crew teaches valuable lessons that kids will carry with them throughout life.
6) If the Hip Hop industry is powerful enough to lure a whole generation of youth toward self destruction, as many have claimed, then it stands to reason that the same power can be used to uplift and educate.

Is there really a need for RAPADEMICS®?
Many educators feel strongly that innovative tools such as RAPADEMICS® provides answers to a lot of frustration shared by students, parents, teachers, and administrators in the school system and research backs them up. The Northwest Regional Educational Laboratory states:

"Many under-achieving children have a need to relate the learning process to their own experience. Cultural conflict can occur when children have not had experiences that provide them with the kind of information that is used and valued in school. To reach all children, educators must expand their repertoire of instructional strategies to encompass the various approaches children use to learn."

That's where RAPADEMICS® falls into place. "Not only have we created songs and accompanying workbooks that teach core components of early childhood curriculum", says Ezra Jay, "more importantly RAPADEMICS teaches these valuable lessons in a language that the youth of today can enjoy and relate to. Amon Rashidi states, "A lot of the behavioral problems exhibited by youth in school today stem from a lack of the basic skills needed to function in a classroom setting. These kids act out to mask their lack of confidence in their learning ability and understanding of the subject matter. RAPADEMICS® allows these youth to catch up in a non-threatening way. We are extremely excited about RAPADEMICS® and we anticipate that it is a learning tool that no child will be without in the near future." Our case studies have shown that RAPADEMICS® is highly effective and carries with it an immediate impact."

RAPADEMICS® - BECAUSE IT JUST MAKES SENSE